Does it really matter?

Written By Lance D.

If you've hired a real estate photographer or media company to market a property, there's a good chance aerial photography and video were part of the package. Drone footage has become one of the most effective tools for showcasing homes, land, commercial properties, and unique locations.

What many real estate professionals don't realize is that commercial drone operations are regulated by the Federal Aviation Administration (FAA). Not everyone offering drone services is legally authorized to do so.

Before hiring a drone operator, it's worth understanding a few basics about FAA requirements and why they matter to your business.

What Is Part 107?

The FAA requires anyone operating a drone for business purposes to hold a Remote Pilot Certificate under Part 107 regulations.

Commercial use includes much more than simply charging someone to fly a drone. If aerial photos or videos are being used to market a property, promote a business, or generate revenue in any way, the flight generally falls under Part 107 requirements.

To earn a Part 107 certificate, pilots must pass an FAA knowledge exam covering topics such as:

  • Airspace classifications

  • Weather and aviation forecasts

  • Flight restrictions

  • Emergency procedures

  • FAA regulations

  • Safe drone operations

Part 107 certification demonstrates that a pilot understands how to operate safely within the National Airspace System while complying with federal regulations.

Why Does It Matter?

For most clients, the goal is simple: hire a professional who can consistently deliver high-quality results.

Part 107 certification is one indicator of professionalism. It shows that a drone operator has invested time in learning the rules, understanding safety requirements, and operating within FAA regulations.

When you're trusting someone to create marketing content for a valuable property, credentials matter.

Understanding Remote ID

The FAA has also implemented Remote ID, often described as a digital license plate for drones.

Most drones used for commercial work are now required to broadcast identification information while in flight. This allows authorized agencies to identify aircraft operating in the airspace and helps improve accountability and safety.

For professional drone operators, Remote ID is simply another part of operating legally and responsibly.

What Should You Ask Before Hiring a Drone Operator?

Choosing a real estate media provider doesn't have to be complicated. A few simple questions can help you identify experienced professionals:

  • Are you Part 107 certified?

  • Do you carry liability insurance?

  • Can you provide examples of recent work?

  • What is your typical turnaround time?

These questions can provide valuable insight into the professionalism, reliability, and experience of the company you're hiring.

The Bottom Line

Drone technology has transformed real estate marketing, providing stunning perspectives that help properties stand out in a competitive market.

When selecting a real estate media provider, asking about Part 107 certification and insurance should be as routine as reviewing a portfolio or discussing pricing.

Your listings deserve a media partner who prioritizes quality, professionalism, safety, and compliance—so you can focus on serving your clients with confidence.

Lance D.